Hirata Sake Brewery

Hirata Sake Brewery's brewing concept is that sake is something that is nurtured. The Hirata family, under the trade name Utsuboya, began manufacturing and selling hair wax and candles in 1769. They began their sake brewing business in 1895. Since their founding, they have continued to hone their skills, focusing on handcrafting based on the concept that "sake is something that is nurtured rather than manufactured." Their company motto is "quality first," and they brew sake taking advantage of the cold Hida region and techniques cultivated through tradition. Their flagship brand is Shoryu no Mai.